Michael Jackson died of a suspected heart attack in the night and the spike in Internet traffic slowed down the web.  By 10 in the morning the Internet’s most established search analytics tools had around 8 hours to log the change in search patterns, how well did they perform?

Yahoo Buzz’s Top Searches

Yahoo Buzz 26 June 2009

Yahoo Buzz 26 June 2009 10:00am London

The top search term is ‘Dead Sea’. Well they got one word right but Michael Jackson doesn’t appear anywhere.  Not good.

AOL Hot Searches

AOL Hot Searches 26 June 2009 10:00am London

AOL Hot Searches 26 June 2009 10:00am London

They’re stuck two days ago with their Stig story. Surely Jacko
has to top the story about a cougar?  Very poor show.

Bing USA got it – just.

Bing US June 26 2009

Bing US June 26 2009 10:00am London

Michael Jackson was top of the ‘Popular Now’ bar which appears on the bottom right of the search engine portal in the US.  But next to UCLA medical centre.  Surely those aren’t in order?

And the winner is Google Hot Trends

Google Trends June 26 2009

Google Trends June 26 2009 10:00am London

Michael Jackson is all over the top 25. All over the top 100 actually. Responsive and thorough. Credit where credit is due.